Our Story

Founded in the fall of 2019 by Erin Sandell, The Northland is a clothing and camping store for the modern adventurer. Erin is an avid hiker and camper that holds nature dear to her heart.  

With mixes of traditional and contemporary designs, we strive to create practical, fashion-forward clothing that can appeal to anybody from every walk of life. A big part of our company is preserving and giving back to the environment. We try to use organic, recyclable material and resources anywhere we can.

As a company in the great Midwest, surrounded by so much earthly beauty, the Northland wants to encourage all to get out and explore more of what we call home.

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